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Thinking of joining a dating site, but not sure where to sign up?

“A dating service, like all other services sold to consumers, must comply with standards of good quality,” says Rosalind Lake, head of Consumer Protection, Norton Rose South Africa.

“If they do not adhere to these standards, then they will be accountable for their conduct under the Consumer Protection Act.” Why internet dating?

Free dating sites tend to have huge databases, so it’s easy to make new connections.

“We’ve just gone past 23 000 registered members,” says Mackay of his free dating website, Lets Meet.

“Online dating will connect you with far more people than you could ever meet in a night out,” says Patrick Mackay of Lets Meet, “you literally get to window shop thousands of people.” It’s also easier to approach someone online – if they fail to respond, you can walk away largely unscathed by rejection. This depends on both your financial situation and what you’re looking for.