Dating late 1970 fender stratocasters


It is well known that the 1970's were a time of poor build quality and growing skepticism to Fender's ability to produce quality instruments.

As a result of this Fender's sales declined markedly in the mid and late 1970's.

About 16,000 reissue instruments were produced at the Fullerton factory.

The first 2 years of the 1980's marked a time of great change at the Fender company.

A new team of employees were hired to re-shape Fender's image among eyes of guitar players.

One of these new employees, Dan Smith, spearheaded these issues by closing down production, developing new product lines, and emphasizing build quality.

A direct result of this effort was the introduction of the Fender American Vintage Reissue Series.

instrument production history, production dates have been applied to various components.