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Some systems involve bluetooth technology to connect users in locations such as bars and clubs. These systems are actually more popular in some countries in Europe and Asia than online dating.

Usually these sites are free to use but standard text messaging fees may still apply as well as a small fee the dating service charges per message.

Mobile dating websites, in order to increase the opportunities for meeting, focus attention on users that share the same social network and proximity.

Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.

Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.